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Privacy Policy

Privacy Policy

At FitPot, your privacy matters. This policy explains what personal data we collect, how we use it, who we share it with, and the choices you have. We only collect what we need to run our service, improve your experience, and keep things safe and compliant.

Last updated: 4 January 2026

1) Who we are

FitPot is operated by Fit Food Group Ltd (“we”, “us”, “our”). We are the data controller for the personal data collected through fitpot.uk.

Contact: hello@fitpot.uk

2) What information we collect

We collect information in two ways: (1) what you give us, and (2) what we collect automatically when you use the site.

Information you provide

  • Identity & contact details: name, email address, phone number
  • Delivery details: delivery address and instructions
  • Order details: items purchased, subscription selections, and order notes
  • Customer support: messages you send us (e.g. contact forms, emails, chat)
  • Marketing preferences: whether you want to receive emails or SMS from us

Information collected automatically

  • Device & usage data: IP address, browser type, device identifiers, pages viewed, clicks
  • Cookies & similar tech: used to keep the site working, remember preferences, and measure performance

We do not intentionally collect special category data (such as medical or health information). If you choose to share that with our support team, we’ll only use it to respond to your request.

3) How we use your information

We use your information to:

  • Process your orders (including delivery and customer support)
  • Manage your account and preferences
  • Take payments and prevent fraud
  • Send service messages (e.g. order confirmations, delivery updates)
  • Improve the site (performance, usability, and product development)
  • Send marketing (only if you’ve opted in, and you can unsubscribe any time)

4) Our legal bases (UK GDPR)

UK data protection law requires a lawful reason to use your data. Our main reasons are:

  • Contract: to fulfil your order and provide the service you requested
  • Legitimate interests: to improve FitPot, keep the site secure, and prevent fraud
  • Legal obligation: to meet tax/accounting and food compliance requirements where applicable
  • Consent: for marketing and certain cookies (you can withdraw consent anytime)

5) Marketing & communications

If you opt in, we may send you emails and/or SMS about product launches, restocks, offers, and helpful content.

  • You can unsubscribe at any time using the link in our emails
  • For SMS, you can stop by following the instructions in the message
  • We’ll still send essential service messages about your orders (these aren’t marketing)

6) Who we share your data with

We only share your data with trusted partners where needed to run FitPot, for example:

  • Shopify (our ecommerce platform)
  • Payment providers (to process transactions securely)
  • Delivery partners (to deliver your order)
  • Email/SMS providers (to send order updates and opt-in marketing)
  • Analytics & site performance tools (to understand how the site is used)

We never sell your personal data.

7) Cookies

Cookies help our site work properly and help us improve it. Some cookies are essential (so the site functions), and others are optional (such as analytics or advertising cookies).

You can manage cookies through our cookie banner when you visit the site and via your browser settings.

8) How long we keep your information

We keep your information only as long as needed for the purposes above, including to meet legal and accounting requirements. For example, order records may be kept for longer to comply with tax rules and to handle customer service queries.

9) Your rights

You have rights under UK GDPR, including the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion (in some circumstances)
  • Restrict or object to certain processing
  • Withdraw consent (where we rely on consent)
  • Data portability (in some circumstances)

To make a request, email us at hello@fitpot.uk.

10) Third-party links

Our site may include links to other websites. We’re not responsible for the privacy practices of third-party sites. We recommend reading their privacy policies before sharing personal data.

11) Questions

If you have any questions about this policy or how we handle your data, contact us:

Email: hello@fitpot.uk